Online Shopping

Study on the Influencing Factors of Online Shopping Na Wang 1,2, Dongchang Liu 1, Jun Cheng 2 1Department of business, Jilin University 2Changchun University of apprehension and Technology bring up With the rapid resurrectment of network technology, electronic commerce and e-marketing had been make and developed gradually. The number of net users was change magnitude and wound in short overtake the United States as the worlds second-largest national lucre users. save the Chinese Internet users who were rarely engaged in online obtain which made the online retail was cold from attaining its just amount. This study found on the research go away of influencing factors of consumer behavior made by domestic and foreign scholars , canvass and comprised consumer behavior under the school of tradition and Internet, then putted onward the influencing factors and restrictive factors of online shop in china. competitiveness. Among ranked the worlds top five hundred companies , 95 pctage companies constituted their own website, 30 percent companies conducted online commercial activities through their website. harmonize of China Internet net income Information Center (CNNIC), up to June 30,2007, the number of Chinese Internet user had reached 1.62 billion which aft(prenominal) the United States 2.

11 billion as the worlds second-largest national Internet users. correspond past the CNNIC report on that point were about 30 percent people who had the experience of online shopping, immediately a sudden annex of 10 percent points to 40.7 percent which meant the users of online shopping was more than 6500 gazillion people. This was a good foundation for the d eal base to develop online shopping in China! . But online retail was far from attaining its rightful amount. Comprised with traditional retail, online retail was also real small likeness of the total sales, Internet users were prefers browsing than shopping in Internet stores, maximum colony (23% among the total) who took part in online shopping were...If you fatality to get a full essay, put up it on our website: OrderEssay.net

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