CATEGORY ANALYSIS 1.Aggregate market factors a.Category size i.This travel to a lower send stand completely athletic field which is a considerable home back in the days but promptly m any(prenominal) of these stand wholly theatres has closed and the size of the phratry has foregone down which makes the stratum easy to penetrate. Though in that location argon still rivet competitors they wont cope with problems to the work. about of the direct competitors atomic number 18 a very atomic theatre bid Bellevue and meters flick with single functional screens and their somatogenic object markets are more of the lower class which makes the fellowship prototype for line of products like our because there is no upstanding direct competitors. b.Category growth i.There is hardly any growth in this year which makes it a good syndicate for our transaction because we lav monopolise in this category because no competitor is rough our standards. Our business depart revive this dying category with our marketing programs that instinctive make customers realize a indirect request for this kind of business. c.Stage in the product life cycle i.The business is still in the demonstration stage because this is a senseless kind of business that no other business firms take a shit tried but these falls under stand alone(predicate) theatre.
Since we are still in the introduction stage we give launch ad endure that give step-up sorcerer of the business. The campaign we will be launching will stop advertisement, sales promotion, and PR such as print ads, tuner ads, coupons, discounts and publicity stunts and more promotional tools to achieve our goal which is to accession awareness. d.Seasonality i.Our business has no seasonality because both day is a emend day to relax and adhere out with your families, friends and love ones. nonetheless we are expecting to reach our summit when its holidays like Christmas, New year, valentines and cash in ones chips because this is m where people doesnt have work and school, this will be a slap-up time to spend time with their love once. e.Profits i.Estimate profit per day...If you want to get a rich essay, order it on our website: Orderessay
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