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Bibliography Our acknowledgement and gratitude to the following authors strategic brand management by Kapferer grocery storeing Management by Philip Kotler No money market by Jessie Paul dish out Quality by Parasuraman process marketing by Valarie A Zeithaml et al Technologys Impact on the Gaps place of Service Quality by Mary Jo Bitner, Valarie A Zeithaml, Dwayne D. Gremler 1  sagacity the consumer Factors influencing consumer behavior (Source: Lawsons model) Psychological want, perceptual experience, Learning, Beliefs, attitude Personal Age, Occupation, economic situation, Lifestyle, record Social refer groups, Family, Roles & Status Cultural Culture, Sub-Culture, Social Class 3 Stimuli for consumer behavior (Source: Howard and Sheth) Stimuli genuine by the customer Significative: somatic or real features of the crossroad Symbolic: Metaphors / Images disposed by the provider (Ads) Social: Images attached by the society 4 Maslows power structure of needs self-importance Actualization watch Love / Belonging Safety Physiological 5 Consumer finish devising process INPUT External Influences profligates Marketing Efforts 1. convergence 2. equipment casualty 3. Promotion 4. Place PROCESS Consumer finish Making Psychological Field 1. Motivation 2. Perception 3.

Learning 4. Personality 5. Attitudes OUTPUT Post-Decision Behavior grease ones palms 1. struggle 2. bear purchase Need Recognition Pre-purchase pursuit Socio-cultural Environment Evaluation of Alternatives Experience Post Purchase Evaluation 6 Branding Brand Name, term, design, symbol, or any opposite feature that identifies one sellers heartfelt or service as distinct from those of other sellers American Marketing Dictionary 8 Quotes If you ever hand over the good fortune to piddle a great ad campaign, you will soon look out another(prenominal) agency steal it. This is irritating, plainly dont let it worry you; heartiness has ever built a brand by...If you want to shit a full essay, pasture it on our website: Orderessay

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