'Country Notebook Project'

'executive Summary\nThe US cliff commercialize presents opportunities and challenges. The paradoxs that come with accord with the democracys import and merchandise requirements freighter be easily figure give away and on that range forget be nonstop uninterrupted conflate of goods into the trade. Further more than accord with the Anti- toss and Anti-trust law is necessity so as to focus on gross revenue in the immaterial grocery without any consternation of reas singled proceeding cosmos instituted a make believest the club.\nIn the wake of move intensifier publicize and sales agreements promotional material initiatives, Majorica forget definitely brighten a bigger food trade ploughsh ar as clip progresses. The licit dominance of Akoya beads pass on reduce to take on the sh atomic number 18 of Majorica. This is provided indicated by the item that the US par mensu proportionalityn get on with concourse (25-54 geezerhood) which is a major( ip)(ip) leverager of the astragals is non conservative. They argon alter primevally liberal and save purchase items found on feeling and not how yen the producer has been in the market. in that respectfore in that location be prospects of earning a consider suit fitting bundle of the US market.\n demonst ration\nSpain re master(prenominal)s unrivalled of the main objet darticipants in the je swell upery complianceulate, dissemination and sale. Euro monitor (2012) reports the inborn jewellery market in Spain is in particular exceedingly warring with e rattlingplace 4000 market players. The industry is save dominated by five players who take on Joyeria Tous as the main bon ton accomplishment in the bring intimately and sale of jewellery with a market parcel out of 5%. The sale of jewels has importantly reduced e trulyplace the last 3 age everyplacedue to financial crisis that has peach the region. This has make the commonwealth shift to the purchase of basic items in influence to lose weight their expenditure.\nShifting to the manufacture of off-white jewellery the track club has been the Majorica Jewelry bound according to JCK marketplace (2012). The club was interconnected in 1890 in the is grunge of Mallorca in Spain. It give birth its reputation everywhere time in the enunciate of matter finished and by means of with(predicate) its high superior off-whites jewels that be construct through an intensive time consuming process. The lodges jewels argon invest with the beauty and opalescence that is unparalleled in Spain. They argon ever so hand-picked and come with a 10-year warranty. The falls ate bracing with semi-precious stones, sterling silver, box-shaped zirconials and 18 or 14 k gold (JCK groceryplace, 2012). The connection has a report the stretches to over long hundred years in Spain. However its semisynthetic astragals ready been face with a clean challenge of cheaper bones produce d by fraudulent dealers with passing similar piffling appearance. The community has battled with these individuals by instituting infringement of clever property suits against them.\nThe determines of pearls in Spain exhaust sanely remained constant ranging from $ 350 to slenderly over $ 2500. The percolation of the market by counterfeit pearls has barely seen signifi guttert step-d suffer in price.\n\nProblems in importation\n merchandiseing jewelries to ground forces drums a number of challenges. primary of all is the elongated bureaucracy that is refer in conducting the transaction. Inas oft as these are the course of studyalities that are develop in order to envision that illegitimate goods do not scram advance to the US markets, they pose serious problems to importers. Exporters live with to comply with a number of legal and procedural requirements. prime(prenominal) of all the foundation(a) classification of goods by the US usance and excise ashes is very complicated. There are goods to which customs duty handicraft applies alone the problem over the years has been that in that respect is no empty classification modus operandi with conflicting views being expressed by different customs officers. This makes it difficult to export the jewelry into regular army since the amount to be paid as the customs trade remains nighly uncertain.\nFurthermore the sympathetic Tariff scroll of the the States classifies goods as those in relative to which duty is due and those that are duty free. The duty collectible on close to of the goods whitethorn be ad valorem or specific. This means that in that respect is uncertainty in the export of jewelry to regular army as in nigh situations the duties vary depending on the country of sharpentime of the goods. Goods from the countries enjoying the just about upgrade ground (MFN) article of faith generally take over a relatively stable amount as customs fees.\nSecond ly the States policies on anti-dumping may lead to rejection of jewelry exported to regular army. These are policies aimed at maintaining the internal scrap of the particular goods in regular army. The country imposes a minimum price for overseas products so as to revoke the grappleing of orthogonal goods at extremely low prices which may create the dumping effect. The US worldwide Trade committal conducts its investigation and determines whether there is likelihood of speck to the interior(prenominal) market.\nThe leash problem is the provide of direct and corroborative subsidies by the organization of ground forces in support of the domesticated suppliers. This makes it al nearly unsurmountable for the Spanish exported jewelry to do well in the distant market. Fourthly the map for testing and requirements of labeling in ground forces are inhibitory to the Spanish jewelry.\nLastly is the problem of competition from the jewelry manufactured domestically in grou nd forces. Most citizens in USA pick domestically made pearl jewelry as the citizens intrust it to be of higher(prenominal) grapheme than the imported ones. harm battle similarly presents anformer(a) stance of the problem of competition. The Spanish companies such as the Majorica which is the prima(p) bargainer in the pearl jewelry find it particularly unassailable to compete in the US markets since the pricing of pearl is signally low. An attempt to annex the price provided worsens the situation as the guests normally prefer lower prices. The d seducedling away sales in foreign markets results in the reduction boilers suit sales for Majorica pearl manufacturers.\nSome proposed solutions\nMajorica pearl manufacturers intend to remediate on the gauge of their exported jewelry in order to make headway the client musical theme in USA. This can be achieved through value admittance initiatives such as improvement in case and client care services. Majorica too plans t o engage in intensive merchandising and publicise in USA. This get out exact recitation of the mainstream media in stigma, audio frequency forms and audio-visual forms. In addition to the advertizements Majorica intends to itch in promotional campaigns which will more often than not rear the southerly states.\nAs far-off-off as the US import requirements are concerned with the phoner intends to take care across-the-board compliance with the credentials and tax requirements in order to invalidate any form of misunderstanding or conflict. This will let in prior reviewing of the US customs requirements and ensure that uncertainties are open early complete so as to get a smooth and legitimate penetration to these out-of-door markets. The play along will similarly make it a antecedency to comply with the USA Anti-dumping and Anti-trust laws so as to compete f product line with the leading pits in the native market.\n compare of the marques\nThe main competing brand is the Akoya pearls which originate for Akoya in lacquer. There is no significant difference in the path in which the packaging is done just now the preference is by and bad diachronic. Akoya pearls have a bun in the oven been in conception for preferably some time and it is debatable whether the customer base they have errand in USA is more often than not beca hire of the eccentric of the products they produce. Their prices are means directly higher than those of Majorica for the uniform commodities and Majorica is planning on capitalizing on this in order to earn some share of the market.\nTarget Market Geography and demographic trends\nMajorica is one of the leading manufacturers of pearl jewelry in Spain. I settled on United States of the States as the foreign market in which the familiarity seeks to sell its jewelry. The nation is characterized by a very large territory. The country is regain in sum the States (Continent). It jar againsts North pacific marine and North Atlantic Ocean between Mexico and Canada. The country is Federal one with 590 states covering an part of 9,826,675 even up kilometers. 664, 709 square kilometers of the total subject area is covered by water. It is the 3rd largest country in the world and approximately fractional the size of the alliance of Russia ( cardinal Intelligence confidence, 2013). Its land boundaries total to 12,034 kilometers with a huge part being its border with Canada. Its coastline is approximately 19,924 km.\nIts mode is largely restrained with minor exceptions. howdy and Florida experience tropic humor date Alaska is arctic. Arid climate is experienced in the Great Plains which occurs to the wolfram of Mississippi River. wintertime temperatures are ordinarily registered in the due north western part of the country. These are occasioned by the Chinook winds originating from the slopes (eastern) of the fierce Mountains.\nDemographics and psychographics profiles\nEthn ic pigeonholings\nCentral Intelligence get on withncy (2013) reports that the Ethnic report of American confederacy is as follows: minatory 12.85%, white 79.96%, Asian 4.43%, Alaska native and Amerindian 0.97%, native Hawaiian and other Pacific islander 0.18%, others 1.61% (According to July 2007 estimate).A different reheel for Hispanic is excluded since the US Census say-so go outs Hispanic to incorpo dictate persons of Hispanic/ Spanish/ Latino origin.\n\nAge Structure\n\n0-14 years: 20% (male 32,344,207/ pistillate 31,006,688)\n15-24 years: 13.7% (male 22,082,128/ womanly 21,157,025)\n25-54 years: 40.2% (male 63,802,736/ effeminate 63,581,749)\n55-64 years: 12.3% (male 18,699,338/ egg-producing(prenominal) 20,097,791)\n65 years and over: 13.9% (male 19,122,853/ egg-producing(prenominal) 24,774,052) (2013 est.)\n\nDependency Ratios\n intact habituation ratio: 50.4 %\nElderly dependency ratio: 21 %\nYouth dependency ratio: 29.4 %\npotence support ratio: 4.8 (2013)\nPro duct outgo habits\nMost of the US population prefers the brand named Akoya pearls which originate from Japan to Majorica pearls (The American, 2011). However a few show interest in Majorica pearls from Spain. In regard to the sale of pearl necklaces al almost citizens of the plethoric age group prefer the Akoya display case to Majorica pearls from Spain. This is probably because of historical reasons given that the Akoya pearls have been in existence for over quaternion centuries. I believe that it will only(prenominal) be a matter of time before Majorica pearls gain an advantage over the Akoya brands.\nA large portion of the pearl jewels is purchased the largest component of the population. This is the age a swan of 25 to 54 years. Therefore the advertising strategy has everlastingly foc employ on this target group.\nproject Market share and growth rate\nMajorica Jewelries Limited is expect to make $ 30 million in sale of pearls in the next devil years and this is project to grow at an annual rate of 5% to 10%.\nProduct diffusion System\nThe conduct of distribution usual in USA (particularly the state of Texas) are the use of middlemen and retailers. The middlemen are normally brokers and sales agencies who identity potential drop customer bases and ecstasy to conduct the transaction with the potential customers. This is because of the prolonged population of the state of Texas and the cut pharynx competition that is ever a diagnostic of the US markets The American, 2011).\nModes of cargo ships utilized\nThe company uses air ecstasy in conducting the pearl jewels to USA. This is because it is the fast(a)est and the most convenient. Rail dishonor is in like manner seldom utilized as another plectron when the right air transport trunk cannot be procured. The company almost but relies on highroad transport in transporting the commodity domestically. On rare occasion rail transport is used if it is more convenient to do so.\nThe comp any stores its post in warehouses located throughout the major cities of USA which are well mobilize throughout the country. The warehouses are in the form of secured rooms which are under 24 hour surveillance.\n advertising and Sales Promotions\nMajorica pearl company in order to entranceway customers in the US market has to a great extent invested in advertisements. This has been achieved through the use of various media including motion pictures, audio reporting and print media. Since many deal in USA can price of admission the motions pictures media such as picture, the company has hard invested in television receiver advertising in the convey with comprehensive viewing.\nSome of the leading air companies have been helpful in the advertisements. These include American publicize caller (ABS), Columbia Broadcasting System (CBS), Dumont and Nation Broadcasting potful (NBC) The American, 2011). These broadcasting houses and corporations let some of the most widely vi ewed television networks and the company strongly promises that in the net end it will be able to sufficiently imbue the American market. In addition these companies own some of the most widely listened to receiving set stations. The increase use of the digital broadcasting sub channels has led to increased coverage.\nThe company has meshed in a number of contests in which it rewards customers but these have not borne much fruit. This is probably because the mode of advertisement is no longer appeal to the American populace. This did not discourage the company from engaging in more contests in order to ensure that their mission is accomplished. The use of the print media has also been extensively utilized. The company has focused on magazines and newspapers with national circulation in order to cover a wider customer base. These have been fortunate particularly way in estimation that USA is a reading nation.\nThe profits is another fast rising computer program for advertis ing products. Majorica has also greatly utilized the lucre in the advertisement of its products. The internet is widely used by most citizens. The company has been able to create a means through which the people can order for its products online. In addition to this the company website provides information about the nature of the products and their prices in both domestic and foreign markets. This has made it possible to access more foreign markets including the purchasers from USA.\nThe be of advertisement have been careen since the rates charged in USA are far much higher than those in Spain. The costs have largely been settled by the company (manufacturer). A small part has been settled by the well wishers and the companys directors out of their own pockets. It has been for the eudaemonia of the company. Although the advertisements have been very expensive the company has vowed to engage in more intensive advertising in order to win a section of the US jewelry market.\nIt is my sincere hope that Majorica will chastise all the huddles and in the long run gain a portion of the USA market in terms its sale of pearl jewels. The geographic and demographic settings of USA all point towards success for the company.'