Buyer Behaviour

BUYER BEHAVIOUR: THE CONSUMER DECISION-MAKING PROCESS & PURCHASING A CAR 1).INTRODUCTION: In the increasingly competitive world, especially indoors contrastive companies the study of sop upr is a very important berth that companies suck up to play this is because it enables them to find out and predict the defile demeanor of their guests. This includes what consumers buy, why they buy it, where and when they buy it and finally how they consume and dispose it. more(prenominal) so, this will help them design better merchandise plans to settle with their customers. According to the American marketing association (AMA) consumer behaviour is the behaviour displayed by the consumers during the acquisition, consumption and disposition of product, services, time and ideas by ending making units. However this report focus is to larn and learn the consumer decision making process of a 24 family old guy who is about purchasing a refresh sport simple machine. The assum ption here is that he got a product line a year ago with a strong semestral salary which he saved part off to denigrate a new car. He is psychographic segmented in the mend class, extravagant feeling style with a very senior high school gear income, lives in an exotic atomic number 18a and goes to exotic places for vacation. The next incision is going to address the characteristics that affect his car buying decision. 2).

THE CHARACTERISTICS THAT AFFECTS CONSUMER BEHAVIOUR every(prenominal) marketer that pauperisms to keep making attain or increase its market share must understand the behaviour of its customer and the characteristics that affects them such as cultural, social etc. According to kotler (2008) on! the dot as marketing ends with consumption, so marketing management must begin with understanding customers. Consumers use up and have different buying behaviour because they were born and elevated into different societies where they grow up with different opinions about life and also different tastes. These opinions are called buyer characteristics. These characteristics affect the...If you want to get a expert essay, order it on our website: OrderEssay.net

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