Caselet

NBC Industries had pioneered the outpouring technology in India for over 75 years. It was officially cognize as NBC Chloride Industries, a subsidary of FKS, U.S. It had been a leader in package power technology and was India’s largest storage bombing club with internationally reputed rats. Till 1995, NSC’s major brand Suraksha had been the market leader in the automotive segment plainly was a niche pretender in the segment. Fifty part of its sales came from OEM and only cardinal percent came from the replacement sales. The remain thirty five percent came from industries, motorbikes and exports. NBC was laboured to follow the downturn in the automotive sector. It was increasingly felt that the company postulate to expand its market base and in an driveway to do so, it decided to increase its penetration in the industrial segment. It went in for a technical collaboration with a leading industrial battery manufacturer, whose brand Pickwick, enjoyed a dominant market donation in the industrial segment. It also acquired the production capacity of Pickwick. Thus, after(prenominal) the technical collaboration Pickwick which was a competing brand became a pardner brand for Suraksha. Another gain of industrial segment was that they were slackly high capacity batteries, which gave higher(prenominal) profit margins to the immobile.

The technical collaboration , need NBC to sell the industrial batteries nether the brand name of Pickwick. Since, NBC was qualified to capture a close market share in industrial market. The NBC had a product diverge covering a capacity of 2.5 Ah to 15,000 Ah. Using the latest technology, NBC now manufacture industrial battery for power, t! elecom, computer industries, railways, mining and defence. Suraksha and Pickwick were the major brands of the firm and catered to twain the automotive and the industrial segment. The industrial segment had been covering addition and NBC had capitalized on this growth. The total turnover of NBC was 30 crores. Suraksha,...If you want to stir a full essay, order it on our website: OrderEssay.net

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