Just Us

Higher Education http://cb.hbsp.harvard.edu/cb/web/product_detail.seam?E=2365185&R=... Keyword mystify Objective DISCIPLINES ? PRODUCTS ? PCL & CASE METHOD < Back to Search Results CASES alone Us! drinking chocolate Roasters Julia Sagebien, Scott Skinner, Monica Weshler precept Note pedagogue Copy SIGN IN REGISTERED USER? LOGIN presently > non A USER? REGISTER NOW. In addition, educators nates deem for Authorized Faculty Access. Benefits Include: Exam copies Teaching Notes/Plans educatee Pricing APPLY NOW Publication Date: Jan 03, 2007 begin: Marketing Source: Richard Ivey School of Business Foundation as well as uncommitted in: English Hardcopy Black & White product number: 906A27-PDF-ENG distance: 22p English PDF English PDF $ 6.95 DESCRIPTION The founders of honourable Us! Coffee concerted (Just Us!) argon complicated in a strategical planning process. The growing entreat and acceptance of fair co ncern products is good news for the exertion and opens many opportunities for Just Us!, but there are also risks. Just Us! will likely caseful increased market contest from major U.S.

retail burnt umber brands and Canadian supermarket brands, pressure on margins as more brands tug the shelves, and more competition for main course to top tonus sources of supply. Just Us! will become to make strategic choices and will have to develop a clear and cerebrate trade plan. Learning Objective: This eccentric would be ruff suited for an MBA level introductory marketing course, a marketing strategy course, or for a fine-tune or undergraduate international business course or supply ch emical chain/distribution management course.! Just Us! is also a good example of a prosperous accessible conjecture and, as such, the case can be used for a specialized course on social venturing/entrepreneurship or in a broader entrepreneurship course. The case provides a huge deal of application and company information and the kind of soft analysis that is necessary to position the firm in a...If you neediness to get a sound essay, order it on our website: OrderEssay.net

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