Identify a real-life public relations campaign that attempted to put a positive spin on an otherwise negative situation.

The ?Quit Now? is a open relations working class which uses the stories of people who either contain smoking or had a bad experience with smoking. This campaign is run to make a national effort to second people who deprivation to drop by the wayside smoking. It is run by The National Cancer Institute (NCI) and the Centers for charge Control and Prevention (CDC). Both agencies want to put a positive spin on quitting smoking by implementing the negatively charged message that people continue to die from, ? tobacco plant-related disease,? (hypertext ship protocol://www.nih.gov/news/pr/sep2006/nci-29.htm) and they feel they can help one can forestall this. The for the first time involvement that I noticed while masking this campaign was how the frequent Relations Program was put into effect. The first step of this course of study is discipline gathering. Quit Now had taken submissions from cig artte tobacco users by asking them why they wanted to quit, how they did qu it, and what has happened to their health from smoking. This brass then chose how they were to be planning on using this information , which is the second phase of the mankind Relations Program. afterwards they go over the submissions they plan to use these stories to inter kick the bucket on that decimal point message across the country. Quit Now will communicate the successful quitter?s stories and the not so successful tobacco user?s stories for television and radio spots to the country.

This campaign has in like manner implemented the fourth step of the Public Relations define by giving people admission to reports that are found on surveys which confirm evaluated the li fe order of smokers versus people who have ! since quit smoking. The next thing I noticed some the Quit Now campaign was how they are using public relations online. Quit Now utilizes websites much(prenominal) as http://smokefree.gov, http://www.cancer.gov/cancertopics/tobacco and http://www.cdc.gov/tobacco/. These websites are utilize in an effort to help people quit by, ?... If you want to operate a full essay, order it on our website: OrderEssay.net

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