Girl Scouts Case Analysis

Current Situation         Today there nuclear number 18 well-nigh 3.6 million daughter Scouts in the U.S. (GSUSA), including over 2.7 million girls and or so 900,000 gravid members, most of who ar volunteers. Membership is open to girls beginning at mount up 5 through duration 17. Membership is at an one(prenominal) high. Due to specific intention initiatives, growth in 1999 was specially strong among Hispanic and Afri shag-American girls.         GSUSA is section of a bigger memorial tablet known as humankind Association of little girl Guides and Girl Scouts. GSUSA has a U.S. membership of over 3.6 million girls, including 900,000 bountiful members/volunteers. The organization operates on a corporate level, headed by a board of directors, guinea pig president, and national executive director. The local anaesthetic anaesthetic councils argon considered small business units (SBUs) and be directed by a board and an executive director. there are over terce hundred councils and 226,000 troops in the U.S. and overseas. To maintain consistency, local councils are evaluated p.a. to re-establish their charter. The corporate level conducts strategical marketing planning both four years. Key Issues         Major issues for GSUSA allow recruitment and retention efforts. caution of older girls is an issue beca habituate they check many choices (e.g., athletics, pedantic programs, or special interests) and demands on their time.         An another(prenominal) issue is that local councils have the opportunity to deviate priorities or to add other goals eccentric to their local efforts.

It is up to them to establish how they will realize the goals and objectives. This can lead to a breakdown in the process, especially involving recruitment. The manakin given is that the local council might decide not to use nationally inclined(p) brochures and literature, opting instead to localize and alter these efforts, resulting in limited membership opportunities. SWOT Analysis Strengths:         Membership at all-time high          divers(a) membership         Expanded coverage nation (140 countries) through membership in World... If you want to get a full essay, order it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.