Qantas

1.0 Introduction The creaselines industry comprises rider air pleaseation, including both scheduled and chartered, only when excludes air freight transport (Datamonitor, Industry Profile : air duct business business industry in Australia, 2011). Qantas is one of airline phoner operational both foreign and home(prenominal) air passage run based in Australia. The tell aims to study the operation, vegetable marrow competencies and strategy of Qantas by foc use primarily on corporate-level strategy. throughout this sketch will besides describe general environs in the industry and airline industry analysis by using PEST posture and five force get of rivalry respectively. 2.0 Company Overview Qantas is the publics second oldest airline which founded in 1920. It is Australias largest domestic and international airline and is recognized as one of the beings leading spacious blank carriers, having pioneered services from Australia to sum America and Europe (www.qantas.com). From the Qantas annual report 2011, it shows that the Qantas Group is the 11th largest airline assort in the world in landmark of passenger numbers and distance flown.

The company employs almost 36,000 citizenry and offers service across 208 destinations in 46 countries cover in Australia, Asia and the Pacific, the Americas, Europe, the Middle East and Africa (include those covered by codeshare partners) with 283 aircrafts which comprise 278 passenger aircraft and 5 freighter aircraft (at the cease of June 2011). In 2010/2011 company carried a total of 44.5 cardinal passengers. The Qantas group record revenue for the fiscal course of study ended June 2011 of $14,894 million with a ontogeny of 8% compared to year 2010. Company describe an underlying PBT of $552 million for the year ended 30 June 2011, an increase of 46 per cent on the prior year leave behind of $377 million (Qantas, Annual deal 2011, 2011).If you want to get a affluent essay, order it on our website: Orderessay

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