Organizational Culture at Starbucks

At its most basic, corporate culture is the personality of an governance or simply how things are done around there. However, in a broader smack it refers to the moral, social and behavioral norms of an organization based on the beliefs, attitudes and priorities of its members. It determines how employees think, act and feel. Every organization has a different thought astir(predicate) the kind of culture that it should have, therefore cultures across organizations may differ despite of having certain common land elements1. However common to all organizations is the essential need of fostering a smell out of family so that employees do not feel that their give out is quarantined from other parts of their lives. In fact the culture of an organization should be able to provide its employees with a feeling that their work and personal lives are integrated and this fact is considered and understood by their organization. The culture of a corporation is known to affect its employees sense of well being and health along with motivating them to go to work. It is in the best interests of employers, in fact it is their responsibility, to ensure that their employees are being provided with a healthy atmosphere to work in. In the words of Michael Duffy, CEO of OpenPages, it is extremely important to first capture peoples hearts2.

too when any Starbucks executive is questioned about the key to Starbucks success, they unequivocally recount its their employees. According to Dave Pave, the companys executive vice president, Starbucks is not about marketing just a cup of coffee but its about selling an entire experience which would make their customers exigency to answer back. This Starbucks experience, as they believe, is heavily dependent on their frontline employees. It is the attitudes and abilities of these people, who greet and...

If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .