Transmittal

Dear Ms. Nida Aslam,
Following is our research report on trade Issues in the Telecommunication Industry of Pakistan that you had asked us to prepare and it is active for your perusal.
Our approach towards the report was to conduct both Primary and tributary research to analyze the issues faced by the telecommunicationmunication manufacturing since inception till the year 2010. The detailed online research was make with a literature review written on the heterogeneous articles, magazines and blogs that we referred to captivate an insight. Furthermore to get a more new-fashioned snapshot of the current situation we conducted interviews with personnel of Telenor and Mobilink.
However, as the telecom industry is too wide to cover we have focused on mobile service providers more than the landline and another(prenominal) portions of the telecom sector.
We hope that our report is acceptable and meets your expectations. As a group, working on the report was an interesting and a culture experience. We would like to thank you and our friends for the cooperation and assistance. If you have any queries or doubts round the compilation of this report you may feel free to connectedness us at the e-mail listed below.
Regards,
Saadia Baig [baig.saadia@gmail.com]
Sarah Rehman [amazingsr@hotmail.com]
Syeda Nargis Fatima [nargis.fatima@hotmail.com]
Tooba Ashfaq [toobaashfaq@hotmail.com]
Seemab Shehzad [cmab_88@hotmail.



com]

Contents
EXECUTIVE unofficial3
INTRODUCTION4
LITERATURE REVIEW6
ANALYSIS OF INTERVIEW 112
ANALYSIS OF INTERVIEW 213
MARKETING ISSUES IN Pakistani TELECOMMUNICATION INDUSTRY14
1-Network issues14
2-Cultural issues14
3-Social Issues15
4-Deregulation16
5-Competition16
6-Mobile Number Portability16
7-Low Switching Cost17
8-Ethical marketing/ Advertising.17
9-Help desk personnels17
10- Numerous Packages18
COCLUSION AND RECOMMENDATIONS18
APPENDIX19
QUESTIONNAIRE20
TRANSCRIPTION-INTERVIEW1 (TELENOR)23
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