Green Medicine

Short Paper



Topic: Green Marketing Legitimate or Scam?

According to the American Marketing Association, green merchandise is the marketing of products that are presumed to be environmentally safe.

Environmental sustainability has been cited as a world wide priority for several countries and their citizens. many an(prenominal) businesses do been quick to jump on the bandwagon, and some have done so to promote their own self interests.

canvass up on the radical, include at least 3 academic journal articles, and newspaper/magazine articles and company profiles. fracture a thesis statement which reflects your opinion on the subject and then sketch out an descent that supports your thesis statement. lucubrate your argument with evidence from the articles.

In developing your argument, consider the pastime questions:

How effective have companies been at pursuing this marketing dodge?

How prevalent are false claims where companies environmental impact are exaggerated? (also known as greenwashing)

Is it always possible to behave environmental debt instrument and still be profitable?

What criticisms of your argument can you anticipate?

Imbed your responses within the essay.

Proof articulate the paper for language, spelling, grammar and flow.



solely ideas and facts should be cited using APA reference style.



All of your pages should be numbered and please put your name in the header. sacrifice sure that there is a separate References page at the end.



Here are some green companies to get you started….

enterprisingness Keys to Green website www.keystogreen.com

Green World Taxi www.greenworldtaxi.com

Nike Considered Design www.nikebiz.com/responsibility/considered_design/index.html

PepsiCo www.pepsico.com/Purpose/Sustainability/Environmental-Sustainability.html

Preserve Products www.preserveproducts.com

TerraCycle a pioneer in devising products from waste www.terracycle.net




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