Busines-Level Strategy

Business-level strategy
Customers
Customers play a center role in selecting business-level strategy. Café de coral must de barrierine (1) who it will officiate (2) what needs those goat customers have that it will satisfy (3) how those needs will be satisfied.
Targeting customers
When talking about market segmentation of Café de precious coral in Hong Kong, it is easily observed that it is divided into several conferences in term of income, observe of judgment of conviction and most importantly, tastes and preferences. In a bighearted sense, these segments come from two major categories, which be demographic (income) and psychographic ( entertain of time and tastes and preferences).
Income
For income segment, Café de Coral primarily targets at the middle-income free radical with monthly income amongst HK$10,000 and HK$30,000, and values high-income group as secondary targeting customer segmentation. Middle-income group have abundant spending power and therefore Café de Coral decides to attract these nation as major customers. High-income group is relatively small in number, and they tend to pursue perfect dine experience which is not the aim of Café de Coral. However, with high spending power, they are listed as secondary target segment.



As a capital player in fast food industry, Café de Coral sets its dishes at a higher price (averaging HK$30) than competitors.
The reason of not targeting low-income group is because they lack spending power. Therefore it is not cost-effective to serve this segment with quality at low price.
Value of time
For value of time, Café de Coral aims at people who have middle value of time. In a busy city as Hong Kong, people are always forced to encounter rush hours when having their meals in purchase order to create time for the remaining tasks. As a result, this segment values quick services to a definite extent. In order to meet the needs of this segment, Café de Coral emphasizes some(prenominal) on quick services provided to customers, ranging from quick counter selling to easy queuing in...If you want to get a full essay, order it on our website: Orderessay



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