1. Biography
a) Born on August 19,1833 in Saumur France.
b) embossed by nuns in an orphanage where she learned to sew.
c) In her early 20s, Chanel became involved with Etienne Balsan, the man who would help her finance her hallucination to become a milliner (a person who makes or sells womens hats).
My fortune is built on that old jersey that Id put on because it was cold in Deauville.
2. scratch line of an era
a) 1910- Chanel opened her first shop in Pariss Rue Cambon selling hates.
b) A few familys subsequent she opened stores in Deauville and Biarritz and began making clothes.
3. Chanel No. 5
a) The first sugariness by Chanel was developed in 1922.
b) In 1924, capital of South Dakota Wertheimer financed and founded Parfums Chanel.
4. recital of Chanel
a) Net Worth of the Company- $1.5 billion
b) Chairman- Alain Wertheimer
c) Conflicts between the Wertheimer family and Coco Chanel.
5. Chanel is no semipermanent Chanels
a) 1954- Chanel returned to Paris after fleeing to Switzerland after WWII with desires of restarting her business and reconciling with The Wertheimer family.
b) Pierre agreed to finance her plan but under mavin condition- he would own all rights to the Chanel name for all its products, non just perfumes.
Quote from Chanels attorney, Rene de Chambran-
Pierre returned to Paris to the full of pride and excitement [after one of his horses won the 1956 English Derby]. He rushed to Coco, expecting congratulations and praise. But she refused to kiss him. She resented him, you see, all her life.
c) 1965- later Pierres passing, Jacques Wertheimer took control of the company. He had very subatomic interest in the company and seemed more concerned with the familys racing stables and horse breeding operations.
d) 1974- Jacquess 25 year old son, Alain Wertheimer gained control of Chanel.
6. How Alain Wertheimer saved Chanel
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