Media Effects Debate Theories

1. Name two theories which are associated with the effects debate and condone them using examples.

Firstly, the inoculation model is a theory that suggests that at a time an audience has been exposed to a certain type of text edition they break immune to it and see it as normal behaviour and are no longer shocked by it. For example, news program programmes which repeatedly show images of abandon and murder baffle become less shocking over the years to a mainstream audience, as they have seen it so many times before. This applies to a resistless audience; the re turnion to the media sh own is decided by the theory, non the audience. However, the flaws in this model are how the audiences immunity influences how they act themselves - once you are immune to seeing such violence on television, Its unlikely that you will go forbidden and repeat that act of violence.

Secondly, the cultural effects model suggests that we have set ideologies about certain aspects of life based on what the media has to say. It reinforces stereotypes and makes the audience (whom again, in this case, are passive) believe these stereotypes are correct.



For example, fashion magazines give the ideology that women are supposed to be debase as well as fashionable, and that their appearance is what counts most to be a successful and attr expeditious woman - when in reality, this is not at all necessarily true. It suggests that the audience are unequal to(p) of creating their own opinions or beliefs on things such as their appearance, and that the media creates that for them.

2. With honorable mention to examples, explain the differences between active and passive audience reception.

An active audience reception suggests that the audience is more than capable of creating their own ideologies without relying and depending on the media to guide them. They explore ideas and challenge what the media has to say and act it in whatever way they want to - controlling it, sooner than the media controlling them. The uses and...If you want to get a full essay, ready it on our website: Orderessay



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