Marketing

As read in an article McDonalds is increasingly winning its merchandising cues from minority groups, which it considers to be trendsetters for white America. I would start by reaching out(p) to minorities to conduct basic merchandise research tactics such as looking into clients motivations, purchase behavior, and satisfaction (Kotler & Armstrong, 2012, p.127). Based on the selective information poised from research I would pick out peculiar(prenominal) low-traffic locations to try out the new recipe and get face-to-face customer feedback. Having customers fill out surveys with pre-populated questions and answers does not give consumers find out to express how they really feel. I would defiantly use an email and internet campaign after all the data was gathered from all the face-to-face consumer feedback.
I also feel that McDonalds should concentrate on coming up with a ground beef that is considered healthier than their traditional burgers. A lot of truehearted-food restaurants have switched to using healthier non trans-fat type oils to cook their food to help diddle in new customers who would not normally tucker out fast food. Lets face it, McDonalds have a perfect franchise with a great menu; however, slew who are health advised will not eat there.



If they were to create a new burger that was considered healthy, they would be able to sidle up a completely new customer base which I feel would give them a level of confidence that it would trade well. Back to the merchandising, I would also consider doing face-to-face marketing survey to health conscious people by handing out the new burger to people coming in and leaving everyday gyms. If the feedback was positive I would use that in my commercial marketing campaign to help attract more health conscious consumers.
Kotler, P., & Armstrong, G. (2012). Principles of marketing (14th ed.). Upper Saddle River, New Jersey : assimilator Hall.If you want to get a full essay, order it on our website: Orderessay



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