Types of Affective Responses: emotions, limited feelings, moods, evaluations.
The Affective System
Affective system is largely reactive
Little take hold over their affective responses
Affective responses are felt carnally in the body
The affective system can respond to almost any type of stimulus
Affective responses are learned
Cognitions: A major(ip) campaign of the human cognitive system is to symbolise, mold intellect of, and understand significant aspects of their ain experiences. Another major function: It processes (think about) these interpretation or meaning in carrying out cognitive task such as identifying goals and objectives, developing and evaluating option courses of reach to meet those goal, choosing a course of action, and then carrying out those behaviours.
cognitive processes in consumer decision reservation
Most important for markers: Understand how consumers retain decisions
Consumer decision involves 3 major cognitive processes:
Consumer must interpret relevant information in the environmental to create personal knowledge or meaning.
They must combine or meld this knowledge to evaluate products or possible actions and to choose among alternative behaviours.
They must retrieve product knowledge from memory to wasting disease in the integrations and interpretations process.
Interpretation Process: the process by which consumers make sense of or determine the meaning of important aspects of the physical and social environment as well as their have behaviours and internal affective states.
Integration Process: the process by which consumers combine knowledge to make two types of judgments. Attitudes formation concerns how disparate types of knowledge are combined to form overall evaluations of products and brands. Decisions making concerns how knowledge is combined to make choices about what behaviours to...If you want to bring out a full essay, order it on our website: Orderessay
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