Monday, February 18, 2013

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-CRISIS MANAGEMENT-
I am working as a domain relations manager for Purple Hipopotamus Company for 8 years.30 days earlier in the morning the production department observe salmonella bacteria in 12 products.There is flash news for us.Because,this regular is hygienic since I started working.This kind of situation may be happen all the time.It is possible for all companies.Unfortunately all products were distributed by distribution staff.We have got crisis management plan as humankind relations department.We heard bad news from press in the evening.5 children were hospitalized with same complaints.There are complaints of children such as diarrhoea,headaches,stomach cramps,fever,nausea and votiming.Food poisoning was diagnosed to children by doctors.Difficult process began for Purple Hipopotamus Company.We made crisis management plan when I started to this job.However the plan is inactive.Therefore we must prepare crisis management plan as public relations experts.Firstly,we are need team to crisis management.We chose flock who are necessary for this team.Honesty is always meaning(a) for me.Consist of honest creation in my crisis management team.The first step,prepare crisis management plan.Purple Hipopotamus Company should say press conference.

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To apologize for carelesness is very important in crisis management.Our bulletproof is never withdraw to products.Just think about our product was recluse by the firm.This situation is shows lack of confidence so we are not withdraw to firms product.Children is very important for us and for my country.Clear this event is our duty.Managing the crisis should be quiet.Our company need to phonation to apologize in press conference.We will take point after we arranged press conference.We must choose confidental mountain to crisis management team.Confidence is significant such as this situation.We must becoma a fast moving while managing crisis.For example,when we heard bad or good news,we made a declaration to press.The most...If you want to get hold a full essay, order it on our website: Orderessay



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