Required: A customized version of Perreault, hit and McCarthy (2011), Basic Marketing (customized version): A Marketing Strategy formulation Approach, 18th edition (ISBN: 978-0-07-757798-8), McGraw-Hill Irwin, Chicago, IL, get out be utilized in all MKT 521 sections. This customized book is available only at our bookstore and is SIGNIFICANTLY cheaper when compared to buying the 18th edition in its entirety. enthrall contact the Univ. bookstore for purchase.
NOTE: Should you desire to buy the schoolbook (18th edition) in its entirety, the ISBN is 978-0-07-352995-0.
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Academic Honesty Policy
Academic satin flower is the foundation of the university community. Cheating, plagiarism, or other acts of academic dishonesty compromise the integrity of the academic process and community and are paper to disciplinary action. For this class, plagiarism will result in self-loading failure (final course grade of F).
An academic honesty policy has been posted under the ?Doc Sharing tab. You should read this document, sign it, and submit it to me via its corresponding ?Dropbox.
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Syllabus subject to change statement
tier Description
I anticipate that we will follow the chronicle Ive outlined in this syllabus, but I may occupy adjustments based on what actually happens in class. I may also change the basis for the course grade (if I need to eliminate an assignment or something of that nature). If I do so, I will so inform you in writing. rest in the course after reading this syllabus will signal that you accept the possibility of changes and responsibility for being mindful of them.
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