Zip Car

Executive summary Zipcar provides a car-sharing service that members pay annual fees and fashion fees and they use Zipcar service independently. Recently, late countering of cars has been a major(ip) problem of Zipcar operation. Through situational analysis, it was identified that Zipcar must find a way in its operation to influence guest demeanor and the company should develop strategies which can encourage its customers on-time return behaviour. Three major factors of the car-sharing service industry; customer convenience, vehicle availability, managing operation process were used as criteria to pass judgment alternatives a want with cost effectiveness and companys long term sustainability. Although Zipcar has already adopted few implantations such as late return penalty and repeatedly asking customers to return car on time through their website, it seems not lenient to motivate people to give efforts to participate. After generating few alternatives, those alternatives were evaluated check to the criteria. Alternative 3, Gold card membership plan was elect to be the best picking as a testimony. This option gives incentives as well as recognition to customers who have been move in on-time return practice.

The recommendation will be more(prenominal) effective than the broadcast Zipcar currently employing since Zipcars current program relies on an instrumental means , on the other hand, the recommendation implies normative means which will encourage customers to make their effort to return vehicles on time. The recommendation does not imply broad(prenominal) fiscal risk as it needs minor usance for producing gold-colored cards. However, Zipcar will have to review its fleet availability for a back-up plan in case of late return. In the long run, the company can expect long term financial commitment through loyal customer relationship. I.Problem/ return Statement Zipcar provides a car-sharing service that members pay annual fees and example fees and they use... If you want to get a full essay, order it on our website: Orderessay

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