The Nielsen Ratings

Principles of Macroeconomics Nielsen to Add Online Views to Its Ratings The Nielsen Company is now going to measure meshing usage in homes too, providing the ratings that media companies are demanding. The consumption in households play by income, wealth, pursuals rates and expectations about the future. Once the companies dwell the likes and dislikes of the consumer they know in what TV programs to lapse out to them. For example to reach out mothers in the time slot of The View, Ellen, and Oprah This focussing it allow be easier for companies to know how to approach their consumers. It will be easier for companies to reach into each household nest egg pocket and that focussing make the economy flow. As marketing major I See the importance that advertising, promotions and publicity plays in a products action and success. The important part is that we have to know which way the consumer reacts to the teaching thats given out to them to approach them as customers. With the sore Nielsen ratings we know who to approach at what time and place.

Remember that if the interest rate is low the economy will flow since the consumers will buy the products they see in the commercials even if they have to scoop up coin it is accessible to them if they dont have the inhibit income. It doesnt have to be necessity borrowing money it could also be taking money out from savings that where saved for future plans and goals of that household. The television system industry depends completely on advertising and that is one of the most important ways to adhere in to the consumers pocket. Nielsens measurements are vitally important to the television industry because the TV ratings are used to sell an estimated $70 billion in advertising each year. We have to look upon that the higher the income the larger the consumption that is when consumption functions comes into the picture. With more consumers ceremonial occasion TV episodes via the... If you want to get a full essay, shape it on our website: Orderessay

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