Course Contents: staff I: Introduction to Distribution Marketing take Role, Scope, Functions & Structure Types of channels, Levels of channels , Channel Flows module II: Channel design & performance Segmentation, Targeting , Gap Analysis Establishment of new channels or fine-tune existing channels Module III: Channel institutions Retailing- definition, choosing retail positioning system & strategic issues in retailing Electronic Channels Wholesaling and Franchising Module IV: Appointments & Motivation recruitment of channel members Selection & training of channel members Motivating techniques Module V: Power, Conflict & Controlling Channel Power- nature, sources Balancing & exercising power, cast strategies Channel Conflict- nature & degree Sources, Consequences, Conflict Resolution Strategies Controlling Techniques Module VI: Logistics System Logistics System- concept, objective & scope The system elements- transportation, warehousing Inventory management, packing & utilization conference & Control Reverse Logistics- Importance and Activities Module VII: Strategic Logistics Planning Logistics strategy Implementation & management Logistics Outsourcing Emerging trends in 3PL and 4PL Basis of selecting a 3PL Examination organisation: Components P-1 C-1 CT-1 EE Weightage (%) 10 5 15 70 Text & References: Text: ??Stern & El-Ansary, Marketing channels, PHI Publications References: ??Donald J. Bowersox & David J Closs, Logistical... If you want to get a full essay, order it on our website: Orderessay
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