Jetblue Airways: a Cadre of

CASE 3 OVERVIEW JetBlue Airways was founded in 2000 by David Neeleman, whose vision was to bring manhood back to air travel. Neeleman believed that airlines should be able to provide a high level of client service at an low-priced price and founded JetBlue Airways on this notion. JetBlue was able to become the industrys low cost provider through strategies and operating practices much(prenominal) as operating flights on a point-to-point system, using scarcely two types of aircraft, eliminating in-flight meals, and encouraging customers to book flights through its web site. Although the confederation was the industrys low cost provider, it offered a higher(prenominal) quality of service than did other low fare carriers with much(prenominal) amenities as leather seating and in-flight live television. JetBlue besides had one of the industrys lowest number of customer complaints and reports of mishandled baggage. In order to further provide better customer service, JetBlue made a point to listen to the little things that its customers wish and disliked about all airlines. Neeleman himself would ride on flights and let loose with passengers so that he could suck up a better pinch of how to improve JetBlue to the customers.

JetBlue management also believed that if it was able to keep employees happy, hence employees would go the extra step of providing exceptional customer service. By 2007, the company had become the 8th largest passenger carrier in the United States and had been recognized with such awards as Best domestic help air passage, Best Domestic Airline for Value, and Best Overall Airline for onboard service. However, the companys reputation suffered a crushing tease during a 6-day ice storm in February 2007 when it cancelled 1,100 flights alter 130,000 passengers. The widespread groundings created miserable conditions for some passengers who had boarded JetBlue aircraft and then were forced to grip on the JFK International Airport tarmac for 11 hours or more before returning to the terminal to... If you want to get a full essay, order it on our website: Orderessay

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