International Business

This assignment will discuss two journal articles and a discussion on each of the article. It will be dissect and a brief critique of the article will in addition be written. In the first article, Can apple stand firm without Jobs?, Josh Quittner explains the rumors about the health of its indispensable CEO, Steve Jobs casting a shadow over the companys future, from a hormonal imbalance that may or may non be related to the pancreatic cancer he fought off with operating room in July 2004. Jobs is apple, Hes a one-man brand, an innovator and agitator, a technical and cultural touchpoint for the media and information industries. The article poses the question, if Apple is Jobs, what is it without him? (Quittner, 2009) Philip W. Schiller, Apples senior vice president of oecumenic product marketing, has the job of making it seem as if the archaic Apple magic is still alive and well. In truth, Jobs looked alarmingly thin in his appearances at Apple events during the summer and has not been seen in public lately. But then on January 5, Jobs appeared, photonically if not in the flesh, via an e-mail to the Apple Community. Jobs wrote that hes pitiable from a hormone imbalance that has been robbing me of the proteins my body needs to be healthy. (Quittner, 2009 p.

25) Apples computer division has continued to be successful. It had a record year in 2008 and sold 9.7 million Macs, enjoying a growth rate twice that of the industry average. With the advent of iPod and the follow-on success of the iTunes Store, Apple sold 6 billion songs in 6 years to some 75 million people. beyond that, Steve Jobs Apple has helped copyright the music, TV and film industries, whose business models had been upend by the promise of free everything on the Internet. Plenty of companies with magnetised leaders can still thrive after theyre gone, says Jeffrey Pfeffer, a professor at Stanford Universitys business school. (In Quittner, 2009 p.25) late(a) examples include Wal-Mart, Southwest... If you want to get a full essay, fiat it on our website: Orderessay

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