HOTEL INDUSTRIES RESEARCH PROPOSAL TO: Madan Ramachandaran COMPILED BY: SATYENDRA KUMAR RENU SINGH (SPOKESPERSON) MANISH MALHOTRA AJEET INTRODUCTION This resrarch proposal is about the step-by- step procedures of a business research work, its aims is to analyze and evaluate that how the Hotel Industry works, what atomic number 18 the difficulty faced by it, and sowt analysis. In this study, our target hotel is TATA TAJ. In the meanwhile, this research also tries to unveil, what the Hotels can do innovatively to maximize the benefits in this present scenario, and how the relevant marketing strategies can be form and carried out. At the beginning of this proposal, I am willing to reduce the topic, clarify the objectives and purport the research problems.
Followed by a series of marketing strategies literature review, an explanation methodology will be applied, and an outline of research methods and data take upion will be presumed. This research will combine exploratory, descriptive and explanatory studies just now mainly use descriptive. The objective of using these types of studies is to describe the authoritative marketing environment and how it impacts on the marketing strategies of and working agency of hotel industries. In this research, I will employ the quantitative investigations to collect the secondary data from the marketing database, the web site of the friendship and relevant archives. Also qualitative investigations are to be apply to get primary data through semi-structured interviews and observation. Therefore, a design of how to interpret these data and the limitation of studies will also be presented in this proposal. After having gone through the different move in the research process and research design of both quantitative and qualitative studies, I... If you want to get a dependable essay, order it on our website: Orderessay
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