Deluxe: How Luxury Lost Its Luster

Nicole Dixon 08/25/09 Consumer Behavior Mon 1-5pm Book Report Deluxe: How extravagance Lost its Luster Deluxe: How luxury lost its luster, by Dana Thomas, brings a hard hitting, raw look at the adult male of luxury and the mass demand of luxury that has occurred. The book was make by the Penguin Group in 2007. Luxury is defined by Thomas as truly special, and was only available to the disconsolate world of wealth and old money in western sandwich culture. Luxury signified an experience and lifestyle that denotes royalty, fame, and fortune. However, with large companies owning the source family-owned luxury producing businesses, profits are the main goal not the production of luxury. Thomas reveals the unfortunate demise and rise of conventional luxury companies. Wherever she looked, it seemed as though everyone owned more or less kind of luxury product. She asked herself, when did brands such as Chanel, Gucci, and Prada become so widely used and available to anyone anywhere? Thus, the beginning of her investigate into the world of luxury and her book, Deluxe: How luxury lost its luster. Dana Thomas, in the raw York Times bestselling author, is the European Arts & Entertainment correspondent for Newsweek in capital of France.

She has written about style for the New York Times snip since 1994, and has contributed to various publications, including The New Yorker, Harpers Bazaar, Vogue, the Washington Post, and the fiscal Times in London, (Thomas, About the Author). Thomas was also a professor of journalism at the American University of Paris from 1996 through 1999. She has received awards for her outstanding achievements including the Ellis Haller Award. She is a family oriented private who resides in Paris with her husband, Herve, and daughter, Lucie Lee. (Thomas, About the Author) Today, the luxury food market would be virtually unrecognizable to the old-world elite. Thomas reveals the dead on target goals of the luxury conglomerates that have taken over and how luxury executives... If you emergency to get a full essay, order it on our website: Orderessay

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