Analysis of Air Asia

STRATEGIC MANAGEMENT ASSIGNMENT #1 AIR ASIA 1. a) AirAsias vision: To be established as the leading low- equal carrier in the Asian region. AirAsias mission: A low cost airline carrier that offers five-star service with 95% of on-time performance. To be adapted to provide affordable airfares, at the same time promoting Malayan cordial reception and the local food. To focus on customers needs by stimulating demand and offers the lowest fares, universal distribution channel and developing various products and services. AirAsias butt: Aims to carry 70 million passengers a year, within half dozen years starting from 2014. Turn the low-cost carrier celestial pole at the KL International Airport into the regional hub for budget travel. Plans to confront more routes, add frequencies and develop the existing ones. b) AirAsias competency: A low-cost no frills airline, with an extensive regional profit in Asia that caters people of all income levels.

AirAsias core competency: Offers low-cost and affordable airfares Offers in-flight services that promote Malaysian hospitality and a huge variety of the local food. Offers internet and smooth services as mediums for check-in and booking. AirAsias distinctive competence: A low cost carrier which offers five-star service where everybody fundament fly. c) Opportunities: AirAsia will have the opportunity to promote Malaysian tourism, which in return will increase the companys revenue. at bottom the South-East region, AirAsia can tap on a corporation of opportunities since there is huge potential for customers that consist of foreign workers from neighbouring countries such(prenominal) as Indonesia, Myanmar and Vietnam. AirAsia... If you want to get a full essay, set out it on our website: Orderessay

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