How the retailers evaluate their merchandise performance Measuring the performance of merchandise is indispensable in order to gain an understanding of the products which take a shit performed closely and which stupefy not performed as per the target. The performance back tooth be as per plan, be start the plan or above the plan. chronicle disturbance, which may also be called inventory or merchandise stock turn or just turnover, is a paint to merchandise performance. Inventory turnover measures how long inventory is on hand before it is sold. Items that are on hand a short time have a high turnover those that are on hand longer having a low turnover. 3 major areas for retailers to improve content quality: 1) produce Descriptions: At the very minimum, make your product descriptions unique. Simply development the web copy from manufacturer does no good as many other retailers would do the same thing. You should create your suffer unique product descriptions or add unique school text to the copy you get from manufacturers. 2) User Generated Content (UGC): You need to have tools on your point that enable and encourage users to contri scarcee content. This sewer be in the form of User Reviews, Questions & Answers, Polls and Stories contributed by users. 3) Build Content Sites: This is where most retailers are lagging behind, scour the bigger ones.
So, lets explore this one in more detail. Now that you have made product descriptions unique and have added UGC to your site, what next? The logical next step is to enrich your site with informational content so that users come to you not only for transactions, but also for information that is of value to them. This drive out be in the form of content micro-sites, blogs or content widgets embedded on product and category pages. There are many benefits in doing this: a) Build relationships that lead to repeat customers: Not many retailers can claim direct traffic as one of their major traffic sources. This is due to the fact that few retail sites can claim brand following. Most... If you want to get a bounteous essay, order it on our website: Orderessay
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