Coca Cola Micro Macro Factors

1.0 Introduction 1.1 Overview of trade management According to Philip Kotler (2000): Marketing management has the task of influencing the level, timing, and compositions of pick out in a way that will help the brass section achieve its objectives. Marketing management is essentially demand management. The contrivance and science of choosing target markets and getting, keeping and growing customers through creating, geting, and communicating superior customer value. Marketing management is essential to an makeup in introducing, promoting, maintaining a reapings brand name deep down the market. The management would not solely focus on marketing metrics but to a fault other departments from production to finance. entirely departments play an equally important in the marketing management. Without comely control of finance, desired marketing scheme could not be implemented; without standard quality of product, end-user would not trust the depicted object conveyed through advertisements; without satisfactory working environment, marketing staffs would not deliver and implement satisfactory marketing proposals. All departments argon aiming to be able to deliver better services or product internally and externally of the organisation in meeting customers changing demands. 1.2 Overview of environmental factors 1.2.

1 Micro Environmental Factors Micro Environmental Factors is in addition known as internal environmental factors. They include factors which are within or close to the company that have a direct impact on the organisation strategy as follow: i.Top management ii.Other functions, such as finance and accounting, Research and Development, manufacturing and purchasing iii.Suppliers iv.Marketing intermediaries v.Customers vi.Competitors vii.Public 1.2.2 Macro Environmental Factors These factors are also known as external environmental factors which relates to larger forces beyond the companys control. They include the following factors: i.... If you want to get a full essay, order it on our website: Orderessay

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