Online Marketing In Sri Lanka

Online Marketing In Sri Lanka I. Online Marketing in Sri Lanka 1. Introduction The growing of online market in Sri Lanka is lagging behind when compared to developed countries. The bankers credenza of online market is more than a technical issue. Country specify factors such as differences in culture and business border are influencing the nature and type of appropriate IT solutions including online merchandising. Therefore the trade strategies must be suitable for the country to reach and fleet with the target audience.

Online merchandise and selling has enabled business organizations to provide break-dance quality products and services, reduce costs and shorten deliver times. Kotlar defines online marketing as marketing conducted through interactive online computer systems, which ruffle consumers with sellers electronically. (Kotlar et al, 1997) A company engaging in online marketing can use methods ranging from hosting an informative web site to takin...If you impoverishment to get a full essay, order it on our website: OrderEssay.net

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