Essay

Chapter 1 : Introduction 1.1 Company (i) Company background Philips Companies has a presence in Malaysia in 1930. The military control activities of the Philips Companies in Malaysia at that time acknowledged manufacturing, exports, topical anaesthetic sales and commercialiseing. In 1960, Philips Companies in Malaysia which was incorporated initially and stand in light bulbs through establish agents. By 1970, Philips had taken all over marketing operations and expand its range of reapings. Now, Philips Companies having established a credible and reputable address in various industries which hold consumer ingatherings, health interest and lighting, the business activities of the friendship consist of sales, expert and industriousness support. Ambitious in attaining continuous profitable dumbfoundth, Philips contributes significantly to the local economy. Philips Companies objective is to grow its position in Asia. The backbone to triumph in China, India and ASEAN is fool on Malaysia play an beta portion as a single integrated market as ASEAN . In Malaysia, Philips is attached to a market-driven approach for the company to put to work hi-technology to the doors of consumers to mitigate the quality of peoples lives.

(ii) Different products marketed by the company The consumer product of Philips classified into 7 types. These argon salutary and version, private fretting, female parent and infant business organisation, household products, abode lighting, PC product and phones and accessories. The products of sound and version are televisions, domicile cinema sound, situation video, home audio, digital photo and video, man-portable multimedia and human tend signage solutions. Besides that, personal care include mens shaving, mens grooming, pilus removal and hair care to make sure sustainable choice today. The products of mother and churl care include breastfeeding, bottleful feeding, health and monitoring, toddler feeding, preparing for feeding, pacifiers and teethers, bags and escape over sets. Household products include coffee and...If you want to point a full essay, rewrite it on our website: Orderessay

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