A Company for Athletes Gear

Racquets depend on high technology to gain their perceived superiority in the market, and technological innovation extends to both the widebodies (which offer a bigger area for hitting the ball) and the conventional racquets, which have a modest head. Racquets can be made from kevlar or homologous graphite, with asymmetrically tapered beams and reaction balance systems, all of which is designed to give the player the potential to play the greatest game they are able of.

Racquet manufacturers are also concerned with the amount of injury associated with the game, and strive to construct racquets that can support reduce injury. Arm injuries are the most common, and racquet manufacturers work to assist remove racquets that cause tennis elbow or in excessive arm fatigue. A player who has to give up the game as a result of injury, or who does not play due to excessive pain, is a consumer who is lost. As a result, significant research has been conducted on racquets and stringing approaches to develop goods which improve games without the need of injuring the player.

Physical considerations is also key to a racquet's success. Players who have trouble moving for the court commonly want a bigger racquet head; those with arm difficulties are possibly to purchase a racquet which dampens shock and eases vibration. Older and younger players, or players lacking a good deal of physical strength.


The ad additional appeals to the technologically minded by emphasizing the pounds distribution of the racquet and comparing it to a hammer. Of course, the name hammer also denotes power, which is what the racquet is designed for. Players who want a bigger sweet spot are drawn into the ad, and the ad also promises that the large sweet spot is provided with out sacrificing safety considerations. Although the racquet has a large sweet spot, it also is in a position to reduce shock or vibration. Players concerned with tennis elbow or other ailments associated with the game are thus reassured by the ad.

Tennis racquets are not inexpensive. Costs for most racquets range from $150 to $350, and quite a few players own more than a single racquet so that they can anticipate different court conditions. Some players will use one racquet for grass, another for clay and an additional for asphalt. Nonetheless other players will choose their racquet according to their opponent. Other players will use a specific racquet depending on the type of game they desire to play.

Recognizing that every player is various from any other player, some tennis racquet companies, such as Wilson and Head, now have in-store displays that assist players pick the racquets that are appropriate for them. Wilson uses a swing meter to measure the player's swing speed, then recommends a racquet based on that information. Head's Racquet Selector asks questions for the player's game, then uses that information to recommend a racquet specifically designed to meet those needs.

Dunlop is also making an image with its visual that the other 2 firms have shied away from. Though Wilson and Yonex rely on the straightforward presentation of their product, Dunlop uses the romantic procedure of putting the racquet against a cloud-filled sky, suggesting a more sophisticated and unreal interpretation of the racquet and its qualities.

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